Briefly describe your company/organization and the concept, product or service your site will provide or promote.
Please describe your potential customers. Pay special attention to their interests, gender, age, even type of computer they use. If your website is a business-to-business site, what sort of companies are you hoping to attract?
Why do you believe site visitors should do business with you rather than with a competitor?
Name two or three primary competitive sites and their web addresses. Please comment on the strengths and weaknesses of these sites.
Describe your new site's desired look and feel by using adjectives and short phrases
(e.g.: Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated," etc.)
Do you have a current house style / brand guideline that needs to be followed in terms of color, typography and tone?
Do you have a logo? Are you satisfied with how it represents your company?
What do you NOT want on your site in terms of general look and feel (e.g. if you can't stand a particular color, it's good to know in advance).
Name two or three sites NOT in your industry that you like, and their web addresses. Please comment on the aspects of these site you like.
What is your deadline for completing the site? 'ASAP' does not allow me to schedule work in an effective way, so please provide a date.
Is the content already created for this site? If not, how soon do you anticipate having it ready?
Are you planning to do online sales? If so, what is the product, and how many items do you want to sell online?
If you're planning to sell online, are you set up to accept credit cards (Merchant Account)?
Where/how do people learn about your company/product/service at present?
If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
Do you have active accounts on any social networks?
It's always better to have as much information on a project as possible. If there's anything else you think it could be useful to know, please add it here.
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